START WITH WHY | SIMON AINEK | FULL BOOK | PDF DOWNLOAD ||

 

CONTENTS

Introduction: Why Start with Why? 1

PART 1: PART 1: A WORLD THAT DOESN'T START WITH WHY

1. Assume You Know 11

2. Carrots and Sticks 17

PART 2: AN ALTERNATIVE PERSPECTIVE PART

3. The Golden Circle 41

4. This Is Not Opinion, This Is Biology 57

5. Clarity, Discipline and Consistency 71

PART 3: LEADERS NEED A FOLLOWING PART

6. The Emergence of Trust 91

7. How a Tipping Point Tips 127

PART 4: PART 4: HOW TO RALLY THOSE WHO BELIEVE PART 4:

8. Start with WHY, but Know HOW 147

9. Know WHY. Know HOW. Then WHAT? 171 

10. Communication Is Not About Speaking,

It's About Listening 179

PART 5:

11. When WHY Goes Fuzzy 195

12. Split Happens 205

PART 6: PART 6: DISCOVER WHY PART 6:

13. The Origins of a WHY 233

14. The New Competition 247

Acknowledgments 251

Notes 257

INTRODUCTION

WHY START WITH WHY?

This book is about a naturally occurring pattern, a way of thinking, 

acting and communicating that gives some leaders the ability to 

inspire those around them. Although these "natural-born leaders" 

may have come into the world with a predisposition to inspire, the 

ability is not reserved for them exclusively. We can all learn this 

pattern. With a little discipline, any leader or organization can in-

spire others, both inside and outside their organization, to help 

advance their ideas and their vision. We can all learn to lead.

The goal of this book is not simply to try to fix the things that 

aren't working. Rather, I wrote this book as a guide to focus on and 

amplify the things that do work. I do not aim to upset the solutions 

offered by others. Most of the answers we get, when based on sound 

evidence, are perfectly valid. However, if we're starting with the 

wrong questions, if we don't understand the cause, then even the 

right answers will always steer us wrong ... eventually. The truth, 

you see, is always revealed... eventually.

The stories that follow are of those individuals and organizations 

that naturally embody this pattern. They are the ones that start with 

Why

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